Selected works
— (c) 2021.

STUDIO—KD® is a multidisciplinary design studio by Kyle Davis, focused on the intersection of the brand, web, and user interface. Our work is characterised by an elegant simplicity, the use of geometric shapes and a typographic approach. Identity

Jones Soda© Vote Campaign

This marketing campaign consisted of designing a new bottle label for the 2020 Jones Soda Vote Campaign. Alongside the label design, I created 2 magazine ads and 2 billboard ads. This campaign is meant to be direct in its goal by telling consumers to vote, regardless of your political stance.

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My Co-founder and principal product designer Smith Doe discusses why he has moved away from demographics and toward a five-factor TEAM model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.